Has your organization been accused of greenwashing? Are you trying to formulate a response? Or are you unsure if you might be accused of greenwashing?

We have a service to help you?

We will undertake a rapid assessment which will give you the credible information you need, backed by reference. You can use this to formulate a response.

How do we do this? Based on publicly available information, we build a report which takes the shock out any allegation. It will help you to understand the science (or bias) behind the allegations.

The report is concise (3-5pages), focusing on the following:

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1. Industry and Market Context: Summary of the company's industry, segments, and operational markets.

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2. Allegation Review: Identification of specific allegations on websites with a BIRI rating of 4 and above

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3. Greenwashing Risk Identification:

    i. Vague or Misleading Claims – Terms like “eco-friendly "or “sustainable” without evidence can lead to consumer mistrust.

     ii. Hidden Trade-Offs – Marketing a product as sustainable for one feature (e.g., recyclable packaging) while neglecting other harmful aspects.

     iii. Lack of Proof – Claims unsupported by third-party verification risk losing consumer trust.

     iv. Exaggerated Labels – Fake labels or certifications can damage brand credibility.

     v. Irrelevant Claims – Highlighting aspects(e.g., “CFC-free”) that add no real environmental value.

     vi. Specific Strategic Allegations – Issues like poorly executed “NetZero” strategies may lead to negative perceptions despite good intentions.

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4. Suggestions on crafting a Genuine, Transparent Strategy Response, in line with applicable best practice guidelines, below:

     a. Identifying and using accurate and authoritative data with transparent reporting.

     b. Collecting clear, accurate, and accessible data about your practices, and consider third-party verification for your claims. Embracing science-based targets to show measurable progress in areas such as emissions, waste reduction, or resource usage.

     c. Adopting Life-Cycle Analysis (LCA) Approach – Comparing apples with apples (or accurately simulate dapples!). Identifying and using credible digital tools for reporting.

     d. Communicating with specificity and clarity by breaking down issues and linking to the Science. Avoiding vague terminology and instead using precise metrics (e.g., “Our product reduces CO2 emissions by 30% than X”) to ensure your claims are specific, quantifiable, and verifiable.

     e. Educating and engaging your team - Engaging team members across all levels in your sustainability initiatives, making sustainability a core company value. When everyone from executives to front-line employees understands and supports sustainability goals, the message to consumers becomes more consistent and credible.

     f. Fostering partnerships and accountability - Identify and engage with reputable third-party organizations to validate your sustainability claims. Identifying gaps in your resources to adequately respond.

     g. Being literate in the science, treaty and relevant legislative environments.

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The price for Directors of Listed Companies is US$ 3,500.00

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Please reach out to us at Click here if you are Interested‍